Getting people to look at your ads or promotional materials can be a daunting task. There is a ton of noise out in the business and marketing world, so it’s no surprise that people have almost become completely immune to things like commercials or ad-space. That begs the question, how can you cut through the noise and get your message into their face? Here’s one simple trick that just might be able to help.
Eye-Contact is King
As most of us know, there is almost nothing stronger at getting someone’s attention than by staring them down. It’s creepy, and it’s hard to shake that innate feeling of when someone is locked onto you from across the room.
Why do we care about this? Well, that’s exactly what you are trying to do when making an ad, right? You want people to notice it. You want customers to double-take and ask why they feel like someone is staring through them and into their soul.
If you can get your ad to do that, it will sell itself.
Take one of the most successful and iconic advertisements in history: Uncle Sam.
You don’t need to make the eyes scary or creepy to get the same effect. Think about some of the ads that you see on a regular basis that draw you in. It’s more than likely showing an attractive male or female that is smiling and staring at you. It (usually) doesn’t give you the shivers, but you do notice them. An ad doesn’t need to linger in the brain for too long either to be effective. If you are looking for a certain product and you come across an ad for one using this strategy, you are very likely to make a purchasing decision.